Influencer marketing is the latest buzz word in the hotel industry, but does it really work?
What is influencer marketing? It is the type of marketing through which the company invites influential personalities on social media, or any other medium, to come and review their services and products. It is basically a form of advertisement for your hotel, but rather than the ad coming from a random source, it comes from an influencer’s mouth who is trusted by their followers.
These infographic stats will be able to explain better: