Mobile and mobility is the way forward. Several studies show that targeting customers through mobile will lead to higher conversions. Through efficacious mobile targeting, studies have shown a spike in brand loyalty.
The hospitality industry is no exception to the trend. Potential guests want immediate access to booking. If your booking engine is not compatible with mobile, you will be losing out against your competitors. The same principle applies to marketing.
In this world of ubiquity and constant messages, it’s more important than ever before to be on the consumer’s mind. Here are some tips on how you can market your hotel through mobile.
As mentioned above, if your website is not mobile friendly, consumers are most likely going to leave without booking. It’s already 2017 and no one wants to zoom in to fill out booking dates and forms. You need to ensure that your website is accessible on all devices and that the user experience is excellent. These days, people are running out of space for apps. So while apps are great, ensure that they are a “lite” version and do not take too much space. Another feature worth adding to your website are blogs that talk about your destination with shareable links. These blogs add tremendous SEO value to your site, especially if you are an independent hotel.
We have all heard of Facebook, Twitter, and Instagram. But newer avenues are opening up that will help keep your brand at the top-of-mind. These are instant messages that appear on the consumer’s feed for a few seconds and then disappear. Social media outlets such as Snapchat and Instagram stories– are changing the game. If something fun is happening at your hotel, you can immediately post about it on Instagram stories or even start an Instagram LIVE so that your followers can feel that they are a part of the experience and possibly want to book with you!
Nearly everyone checks their email on their phone nowadays. Imagine getting an email message with illegible font and compressed pictures? Would you want to read such an email message? If you want your marketing message to get noticed, you need to ensure that it is mobile-friendly. This means that every sentence in legible and all photos are shown clearly.
We hope these practical tips can help you level up on your mobile marketing strategy!