VFM Leonardo is an official ResNet World partner committed to making it easier for you to tell your hotel’s story to millions of in-market travel shoppers. VFM Leonardo helps over 80,000 hotels worldwide better merchandise their properties online by distributing photos and rich media across all four GDSs, Pegasus, Travelocity, Orbitz, TripAdvisor and more! Think of online travel sites as retail stores with thousands of hotels on their shelves. The hotels that have the most attractive, engaging displays catch the interest of online travel shoppers, while less compelling hotels are overlooked. This makes hotel internet marketing your hotel online an important step in maximizing your revenue.

With the internet playing a bigger role each year in the travel industry, it is important to make full use of the various hotel internet marketing options available to maximise on bookings

Search Engine Optimization

• Search is core to the travel consumer’s behaviour. Approximately 50% consumers cited search as being important or very important to the travel planning process
• In fact, generic terms represented two-thirds of the travel search activity throughout the consideration process, with Brand terms becoming more prominent in the final days before booking
• If your website is at the top of search engines, you can expect to receive significant traffic, leads and new business

Website Optimization

• How does your website look from a search engine’s perspective? We can provide this report to you and look for areas which can be strengthened
• The more searchable you make your website, the easier it can be found

Pay-Per Click

• This has the benefit of only paying when your ad is clicked on. Best of all, the user has been filtered as they are only clicking on the ad because they are interested
• We will work with you to bid on keyword phrases relevant to your target market