Genares Worldwide Reservations Services (Genares), the hospitality industry’s leading global representation and hotel reservations company, has formed a strategic partnership with ResNet World, a reservations services company with international headquarters in Dubai, UAE.
This partnership will allow ResNet World to offer the Genares web-based reservation platform exclusively in the Middle East, Africa, and India. The strategy is intended to accelerate the growth potential for ResNet World by taking advantage of Genares’ market-proven system with over 3,000 users worldwide.

“We are excited to partner with one of the most successful GDS technology providers in the world to bring a full suite of internet marketing and CRS tools to a region hungry for growth and revenue expansion,” said Saahil Mehta, Managing Partner of ResNet World.

The Genares platform was developed in 2005 and is considered the fastest-growing reservations service provider in the world. The Genares system is an open-ended platform that is continually upgraded and completely customizable.

“We have developed a truly integrated central reservation system that incorporates the latest technology while simplifying functionality and ease of use,” said Eugene Harris, President of Genares. “We are pleased to partner with ResNet World and feel that this agreement reinforces our reputation as a leading provider of reservations services.”

For more information on Genares, visit their Web site at: www.genares.com. For more information about ResNet World, visit: www.resnetworld.com.

About Genares Worldwide Reservation Services
Genares Worldwide Reservation Services Ltd. was launched in 2004 by former Lexington Services Corp. founders and executives. As the first new central reservation system (CRS) to come to market since 1999, Genares’ gBooker web-based CRS and related services are provided on an ASP basis and designed for properties ranging from small independents to large chain hotels worldwide. The lodging industry’s only privately-held reservations technology provider created by hoteliers for hoteliers, Genares’ services include: seamless GDS and Internet connectivity, a private-label Internet booking engine, a web-based CRS with two-way XML property management system interfaces, and private-label voice reservations/call center services. Genares is headquartered in the Dallas/Fort Worth suburb of Irving, Texas, and has sales representation worldwide, with offices throughout Europe and Asia. The company is owned by Ricky A. Wilkins, Michael G. Wilkins and Eugene Harris. For more information, visit www.genares.com.